As part of its ongoing digital transformation journey, Blue Nile Mashreg Bank (BNMB) has reinforced the importance of strategic partnerships in driving innovation and enhancing customer experience.

The bank expressed its appreciation to CONTACT ME Information Technology Ltd for its pivotal role in designing and deploying “Shurog,” BNMB’s new AI-powered contact center platform.

Powered by the Ouloug Omnichannel Contact Center solution, the advanced platform represents a major step forward in redefining customer service by delivering intelligent, real-time support across multiple digital channels, including phone, WhatsApp, Facebook, and the bank’s official website.

BNMB highlighted that the professionalism, technical expertise, and commitment demonstrated by the CONTACT ME Information Technology Ltd team were instrumental in successfully bringing the bank’s vision for “Shurog” to life.

The bank also noted that the collaboration ensured the platform meets the high standards of service quality, responsiveness, and innovation expected by its customers, while supporting BNMB’s broader objectives in digital banking transformation.